What Does A Copywriter Do? Why Do You Need One?

These might sound like strange questions to have on a business writing website, however, our approach to copywriting is a bit different so we thought it worth explaining here. We never write copy on a “click and buy” basis and pride ourselves on working closely with clients to ensure their tone of voice and personality is captured in every word.

What Does a Copywriter Do?

  • A good writer takes your passion, drive and need to succeed in business, and turns that into descriptive website pages.
  • A good writer listens closely to how you describe your business, the words you use when you talk about your products, and the image you want to reflect, and turns that into sparkling sentences.
  • A good writer creates words which drive people to your website through search engines, by using innovative, natural writing.
  • A good writer will capture the essence of how your product or service benefits your clients and will create compelling content to appeal to them.
  • A good writer will produce high quality content, reflecting the brief you provided, on time to meet all of your project deadlines.
  • A good writer brings your business to life one word at a time, converting website visitors into business customers.

Why Do You Need a Copywriter?

It can be incredibly difficult to take that step back from your business and write about it in a way which engages your clients and customers.

A copywriter will take an objective view, listen to how you talk about and describe the business, assess your aims and objectives and create the content which will work for you.

Many people are great at talking about their business but struggle with expressing that in written words, which is why you need to use a professional writing service like ours.

If you want to grow your business, attract new clients, sell more products, then you need compelling content created by a professional copywriter.

Why not get in touch and see how we can help?

Whether you need help to write a leaflet, an entire website, or ongoing support with business writing or editing, we will deliver a professional, high quality service. Please call or email for a chat to see how we can work together today.