Creating a content calendar for 2019

Author: Claudine Weeks   |   Date: 22nd October 2018

As the last quarter of the year looms on us and thoughts turn to Christmas and the New Year, many businesses will be planning their content marketing for 2019 - this is where having a content calendar comes into place.

I’m always asked by clients how I come up with ideas from staring at a blank sheet of paper and my answer is always the same – I never have a blank sheet of paper and neither should you.

A key part of ensuring your content will attract customers is to plan it ahead – at least six months, preferably 12 months. Whether its topics for your blog or social media campaigns, all of your content should be planned ahead and now is the perfect time to map out your calendar for 2019.

Many people start a New Year motivated and full of content momentum but it is all too easy to run out of ideas for the next Tweet or Facebook post if you haven’t got a content plan in place.

There is nothing worse than creating amazing content for the first month of the year only to find yourself running out of ideas and topics by February,  staring at that dreaded blank screen with absolutely no idea of what to write about.

This is where the Content Calendar really comes into its own.

If you spend some time working out your plan for the year in advance, you will never run out of ideas and topics again. Use the calendar to record, month-by-month and week-by-week, who your audience is, what the key message is, and which channel is most effective.

That way, every time you come to create content you will know exactly what needs to be done. If a whole year is too daunting, try planning on a quarterly basis, so you create a 90-day content plan.

For example, if you have a campaign to attract new customers running from January to May, you need to plan week by week, which social media posts you are going to publish, your blog frequency and topics, video content to create for YouTube, audio content for your Podcast, and write it all down so you have a solid calendar.

Then you can create your messaging document – what is it you need to say to attract your new customers – is it a new offer, a discount, money off or some kind of one-time only message. Whatever the message is, it needs to be very clear and of value.

You can then create your Calendar and it can be as simple as you want it to be:

Date Message Facebook YouTube Blog Twitter
w/c April 2 Special discount 4 x posts to business page 1 x corporate video on the new sale products How to guide 7 x posts – one each day of the week


Once you have your 90-day calendar created, you only have to look at it each week to know what content needs creating and then you can create it. No more blank pages staring back at you!

You need to remember that before the 90 days is up, you need to put aside time to make your next 90 day planner otherwise you will run out of content ideas at the end of the quarter and you don’t want that to happen.

The Content Calendar is a tool for planning out your content topics and ideas – but it is important to make sure everything you create fits in with your overall content strategy and is working to drive new customers and more sales on a daily basis – after all, that’s the ultimate purpose of content marketing.

If you need any help with content strategy, planning or creation, please do get in touch with us at Incredibly Great Writing – Claudine@igwdigitalcom.



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