Blog

Welcome to the Incredibly Good Writing blog where we talk about all sorts of subjects and topics from blog ideas, to the joys of running your own business. It’s not just a blog about writing, it’s a blog about business and about juggling family life, so if you enjoy reading it then please share and like. If you have any burning copywriting topics you’d like me to blog about then please do get in touch.

IGW Podcast – Episode 16 – Top 15 most common spelling mistakes to avoid

Author: Claudine Weeks   |   Date: 27th April 2018

Welcome to Episode 16 of the Incredibly Good Writing Podcast.

Today I will be talking about the top fifteen most common spelling mistakes people make in written English and how to avoid them.

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How to break through writer’s block

Author: Claudine Weeks   |   Date: 23rd April 2018

We all know that feeling, when you have a deadline looming and an assignment due, but you just can’t get that first paragraph started and the words all sound like some rubbish cliché? Writer’s block can strike marketing copywriters as easily as it does fiction authors.

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IGW Podcast – Episode 15 – Top 5 pieces of content every startup business needs

Author: Claudine Weeks   |   Date: 20th April 2018

Welcome to Episode 15 of the Incredibly Good Writing Podcast.

Today I will be talking about the top five pieces of content which everyone starting up a new business needs to create to get it off the ground.

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Quick and Dirty Guide to Repurposing Content

Author: Claudine Weeks   |   Date: 16th April 2018

One of the most common issues which businesses have when it comes to generating regular, fresh content, is coming up with ideas every single day, week and month to write about. If you work in a niche sector it can seem even more difficult to come up with ideas. Check out our quick and dirty guide on how to repurpose content instead.

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IGW Podcast – Episode 14 – Creating content for business events and exhibitions

Author: Claudine Weeks   |   Date: 13th April 2018

Welcome to Episode 14 of the Incredibly Good Writing Podcast.

Today I will be talking about the kinds of content for business events you need to be thinking about if you are attending exhibitions this year to promote your business and meet new clients.

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Best 5 tools to use for checking your writing

Author: Claudine Weeks   |   Date: 9th April 2018

If you are full of ideas and passion about things to write about for your business, but are being held back by a lack of confidence in your own writing skills or knowledge of grammar, then stop right there. We have pulled together the best free writing tools you can use.

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IGW Podcast – Episode 13 – Establishing Your Business Tone of Voice

Author: Claudine Weeks   |   Date: 6th April 2018

Welcome to Episode 13 of the Incredibly Good Writing Podcast. Today I will be talking you through things to consider when establishing a unique tone of voice for your businesss. We will be looking at why what you say is as important to your brand as your logo and imagery.

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Celebrating our first year in business!

Author: Claudine Weeks   |   Date: 29th March 2018

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Good grammar for business writing

Author: Claudine Weeks   |   Date: 26th March 2018

When you are working to create the perfect content for your business, whether it is an article for your internal newsletter, or a post for social media, using poor grammar creates an instant bad impression, no matter how interesting the content might be.

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Planning your marketing for the next financial year

Author: Claudine Weeks   |   Date: 19th March 2018

With the new financial year looming many of you will be planning how best to spend your new marketing budget and what campaigns to run over the next 12 months – including the best content strategy to help attract new customers to the business. What you need is a Content Calendar.

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