Blog

Welcome to the Incredibly Good Writing blog where we talk about all sorts of subjects and topics from blog ideas, to the joys of running your own business. It’s not just a blog about writing, it’s a blog about business and about juggling family life, so if you enjoy reading it then please share and like. If you have any burning copywriting topics you’d like me to blog about then please do get in touch.

Let’s Talk Content And Copywriting….in person

Author: Claudine Weeks   |   Date: 16th July 2018

Come and talk to me in person at the Meet the Chamber Event – 6 August – Fareham

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“Football is coming home” – discuss this phrase…..

Author: Claudine Weeks   |   Date: 11th July 2018

With all the football fever across the country and the big England game tonight, I decided to engage a group of copywriters to see who could explain the phrase I keep seeing, which makes no grammatical sense to me…. “Football is coming home.” Wow did I get a big response!

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Five key ingredients for writing an effective press release

Author: Claudine Weeks   |   Date: 6th July 2018

While some may argue there is no longer any requirement for a press release, for the local media and magazines which rely on them for content there is definitely a role and a great opportunity for businesses which use them.

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Is it time to outsource your marketing content?

Author: Claudine Weeks   |   Date: 25th June 2018

With all the beautiful weather we are having and the football on the television it’s the time of year when people sitting at work wish they could be in charge of their hours and be at home or at the beach enjoying everything the summer has to offer. Perhaps it’s time to outsource some of your tasks?

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A day in the life of a copywriter

Author: Claudine Weeks   |   Date: 18th June 2018

Have you ever wondered what life as a copywriter is really like – particularly a freelance? Many people imagine working from home is easy, sat in your pyjamas watching daytime television, but the reality couldn’t be more different!

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Accepting client feedback – why copywriting should be ego-free

Author: Claudine Weeks   |   Date: 11th June 2018

I belong to several online writer forums and it always amazes me the sheer volume of posts which appear from copywriters moaning about client feedback, complaining that a client had the audacity to change their work without telling them, or had the audacity to ask them to make significant edits.

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Discover your business tone of voice – a quick checklist

Author: Claudine Weeks   |   Date: 4th June 2018

Creating an authentic tone of voice which appeals to your audience is a really important start to creating your unique brand and telling your business story. It’s important to be yourself and adopt a tone which is natural and works for you, as well as your audience, whether it’s formal, friendly, chatty or empowering.

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Only write about what you know – common sense or myth?

Author: Claudine Weeks   |   Date: 28th May 2018

I was talking to a friend of mine this week who wants to write more and they advised me that they felt they could only write about what they know. I was pondering this as it’s often the advice given on writing courses as well and creative writing workshops – think about what you know and write about that.

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Making the most of national campaigns for content ideas

Author: Claudine Weeks   |   Date: 21st May 2018

This month I have seen much content being shared around Mental Health Awareness Weeks, including videos, case studies and advice, which reminded me of how these types of campaigns are a great source of content ideas for your blogs and marketing materials. You can create new content ideas for your business while raising awareness at the same time – win-win.

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IGW Podcast – Episode 17 – Launch of new £99 a month writing services

Author: Claudine Weeks   |   Date: 18th May 2018

Welcome to Episode 17 of the Incredibly Good Writing Podcast.

Today is a slightly different type of podcast as I will be launching my new £99 a month writing services to help save businesses time and money.

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