Author: Claudine Weeks

How to check if your website content needs updating

Author: Claudine Weeks   |   Date: 14th October 2018

As the end of the year is drawing in it’s a time that many people use to take stock, review the past year and make plans for moving into the New Year. So if part of your marketing plans involve updating your website, it’s a really good idea to make sure the website content you have is still serving your business well.

Read more

Looking for copywriting support? How we work with digital and marketing agencies

Author: Claudine Weeks   |   Date: 24th September 2018

With more and more demand for content creation from businesses it can be hard to keep up with all of the copywriting requirements. If you are a marketing agency, digital agency or work in web design, we are experienced in helping businesses like yours with copywriting support.

Read more

Is The Press Release Really Dead in 2018?

Author: Claudine Weeks   |   Date: 11th September 2018

There is an ongoing debate around the worth of a press release for your business or whether they are really an obsolete tool in the digital age. As a former journalist, I can remember the days when press releases were either put into a wire tray for a quiet news day, or literally spiked, on a spike that sat on the editor’s desk!

Read more

Top 5 Tips For Working From Home During The Summer Holidays

Author: Claudine Weeks   |   Date: 14th August 2018

Working from home can be particularly tricky in the summer holidays if you have children to work around, or clients away on holiday, making it a slow time of year income-wise. However, with some forward thinking and planning it needn’t be like that. You can make sure the holidays are just as productive as the rest of the year. Follow this survival guide for working from home during the summer.

Read more

Let’s Talk Content And Copywriting….in person

Author: Claudine Weeks   |   Date: 16th July 2018

Come and talk to me in person at the Meet the Chamber Event – 6 August – Fareham

Read more

“Football is coming home” – discuss this phrase…..

Author: Claudine Weeks   |   Date: 11th July 2018

With all the football fever across the country and the big England game tonight, I decided to engage a group of copywriters to see who could explain the phrase I keep seeing, which makes no grammatical sense to me…. “Football is coming home.” Wow did I get a big response!

Read more

Five key ingredients for writing an effective press release

Author: Claudine Weeks   |   Date: 6th July 2018

While some may argue there is no longer any requirement for a press release, for the local media and magazines which rely on them for content there is definitely a role and a great opportunity for businesses which use them.

Read more

Is it time to outsource your marketing content?

Author: Claudine Weeks   |   Date: 25th June 2018

With all the beautiful weather we are having and the football on the television it’s the time of year when people sitting at work wish they could be in charge of their hours and be at home or at the beach enjoying everything the summer has to offer. Perhaps it’s time to outsource some of your tasks?

Read more

A day in the life of a copywriter

Author: Claudine Weeks   |   Date: 18th June 2018

Have you ever wondered what life as a copywriter is really like – particularly a freelance? Many people imagine working from home is easy, sat in your pyjamas watching daytime television, but the reality couldn’t be more different!

Read more

Accepting client feedback – why copywriting should be ego-free

Author: Claudine Weeks   |   Date: 11th June 2018

I belong to several online writer forums and it always amazes me the sheer volume of posts which appear from copywriters moaning about client feedback, complaining that a client had the audacity to change their work without telling them, or had the audacity to ask them to make significant edits.

Read more